Operating a successful business involves a constant effort to find and exploit opportunities, all the while keeping costs on a downward slope relative to the competition. To accomplish this, many companies—including Toyota, Dell, and Southwest Airlines—use strategies designed to bolster employee initiative, eliminate unneeded activities, streamline flow, and compress the time required to make and execute decisions.

J. Addams & Partners believes that this approach offers the most effective framework for today’s business environment, and that communications must enhance  these activities and sell their benefits for all stakeholders, including prospects and customers. The trick is to ensure that your communications strategy reinforces your business strategy and that your business strategy achieves your company's goals.

For further information on our strategy consulting services, please visit our Foundations of Business Strategy page.

J. Addams & Partners staff members have taught, lectured, and published in the area of leading edge business strategy, including the recent guide to time-based strategies, Certain to Win.

Download the latest J. Addams strategy briefing. (2 MB MS PowerPoint presentation. Download and play as slide show.  Also, most slides have notes.)