J. Addams & Partners, Inc. • Public Relations Counsel: Our Services

Media Relations

Media relations involves working on a client's behalf with reporters, writers and editors in the trade press and consumer news media, daily and weekly newspapers, magazines, radio, television and on the Internet. An important element of successful media relations lies in the strength and worth of a company's story. Is what you have to tell a compelling, interesting and attractive story for reporters and editors?

How can you assess your company or product strengths and shape a story that will be attractive to reporters and their readers? Today, more than ever, news people thrive on information. Identifying and targeting a story—not merely distributing news releases in mass quantities—proves the most reliable method for telling a company's story through the news media.

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